Exceptional food experience, like no other in Perth. Small group food tour - maximum of 12 people. Scheduled on multiple dates throughout the year.
The early start is absolutely worth it. Step onto the floor of Perth’s bustling wholesale produce market and you’ll quickly forget what time it is, surrounded by traders, seasonal WA produce and an astonishing hive of activity while most of the city is only just waking up. With a coffee in hand, taste what’s in season and discover the enormous network of people working behind the scenes to bring fresh produce from farms across the state to Perth’s tables. After a well-earned breakfast, the morning continues with award-winning chocolate before finishing with a sommelier-led wine tasting and housemade charcuterie from one of Perth’s favourite family butchers.
It’s an insider’s look at a side of Perth’s food scene few people ever get to experience.
What's in store on this sunrise food adventure
The Food
From the very first look at produce at the bustling wholesale market this day is what food dreams are made of. Mid-morning brings a retro café breakfast where conversation flows easily, followed by jewel-like handmade chocolates shared with fellow food lovers. Meet one of Perth’s most-loved family running their busy butcher shop, then enjoy wine tasting accompanied by a Charcuterie Board at the next door boutique bottle shop bursting with local tipples. Unforgettable discoveries at every turn.
The People
The real magic is in the people you’ll meet. Hear the market CEO proudly share the inside story of Perth’s buzzing trading floor and chat to knowledgeable wholesalers, meet a young chef who is redefining brekky in Perth, and be dazzled by a young chocolatier making jewel-like treats. Learn from the warm guidance of a sommelier as he shares his expertly curated local range of drinks. Finally, meet the third generation butcher leading their family business on to a new era – we’ll be welcomed like familiar friends!
The Place
The early morning start is rewarded with rare access to Perth’s wholesale produce market, offering a fascinating glimpse into the network of growers, wholesalers and food businesses that help feed our city each day. From there, the tour weaves its way through a wonderfully diverse collection of food businesses, each reflecting a different thread in Perth’s rich food story. By morning’s end, you’ll leave with a sense of gratitude for the extraordinary food experiences we have right at our fingertips.
What this tour includes
This full-morning adventure isn’t just about tasting — it’s about taking a little of Perth’s food magic home with you. Several stops offer the chance to shop directly from the makers and retailers, so bring a bag to fill with your favourite finds!
- Return Matters of Taste private bus transport with pick up and drop off at Barrack St Jetty, Perth
- Six hour, small group, food discovery tour – 6am to 12.30pm
- Hosted entry into the Perth wholesale market with guided insights from the CEO
- Morning coffee or tea on arrival at the markets
- Walk through the trading floor with seasonal produce highlights and market stories
- Retro-styled café breakfast featuring a locally inspired menu and superb coffee.
- Meet the chef stepping out of the norm with his breakfast menu
- Tastings at Perth’s newest chocolatier
- Visit one of Perth’s most loved family butchers.
- Wine tasting with somellier at independent bottle shop renowned for its extensive range of craft beers, local wines and quality spirits
- Perth made Charcuterie Board to enjoy with wine tasting.
- Behind-the-scenes access, stories and time to shop
- A full day of food, fun, and connection with like-minded people
If you have questions, we’re here to answer them…
